![]() ![]() ![]() Instead, ensure nudge techniques are designed to benefit children – for example, by encouraging high privacy settings. time-limited offers, “one-time-only” offers and communications via social media which might encourage young children to set up a social media account). don’t push FOMO: avoid “nudge” techniques which prompt children to make poor privacy decisions (e.g.developers could send alerts to parents if a children is accessing inappropriate content), and ensure that all behavioural marketing and profiling is turned off and ensure that all optional uses of personal data are turned off by default, introduce high privacy settings and parental controls (e.g.developers should consider things like check points, automatic saving or rest points to encourage children to take breaks after extended play) and review the game’s potential appeal to children at every stage of the design process and ensure that the game is not going to be detrimental to the health and well being of children (e.g.avoiding detrimental use of children’s personal data:. ![]() simple videos or graphics, in-game pop up messages etc) acting transparently: research and trial child friendly privacy information with different age groups, provide age or ability appropriate privacy information for children and design different ways of communicating privacy information (e.g.age verification: identify whether players are under 18 years of age with a reasonable level of certainty, investigate and incorporate age assurance solutions and discourage false declarations of age.The key themes from the guidance are as follows: The aim of the guidance is to help developers ensure that games are being developed in accordance with the Children’s Code (which we have previously covered here) and data protection laws more generally. According to the ICO, 93% of children in the UK now play video games, with younger children playing on average for two to three hours a day and older children averaging over three hours a day. This follows an audit of game design companies, which aimed to identify steps that developers can take to comply with the Children’s Code. Last week, the Information Commissioner’s Office (the ICO) published new guidance for video game developers on protecting children. ![]()
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