![]() While saving some space for essential hashtags is still a good idea, incorporate keywords into your actual posts. Instagram allows captions of up to 2,200 characters. Instead of merely choosing and using the right hashtags, make sure your content is relevant to the keywords you want to be discoverable under.īe descriptive. Here's how to conduct an SEO competitor audit to gain deeper insight into what others are doing in the space you share. Know Your Enemy: How An SEO Competitor Audit Helps You Win Incorporate these keywords in places like your name, bio, and other essential information. Once you know which ones you want to target, optimize your profile for search. Do keyword research to understand which ones you want to be associated with - and which keywords your competitors use. From TikTok to Twitter and Instagram, brands and social media users are often at the mercy of (mostly) unseen forces when putting your content in front of users.Īpplying SEO best practices to your social media content is one way to help influence the algorithm. Instead, it’s almost wholly dependent upon each platform’s algorithm. SEO Continues to Play an Integral Role on Platformsĭiscoverability on social media platforms is no longer tied to hashtags. Whether you’re a brand that relies heavily on influencer content or paid advertising, you want to pay attention to the following top social media trends of 2023. Whether it’s the involvement of AI in streamlining processes for advertisers or de-influencing content taking root on platforms like TikTok and Instagram, trends on social media help dictate your marketing strategy. Note: Here are the questions used for the analysis, along with responses, and its methodology.Marketing continues to see seismic shifts in 2023. The vast majority of Americans say they never post about religion on social media. That includes 2% who do so daily, 3% who do so weekly and 12% who do so monthly or less often. adults overall, 17% say they ever post information about religion on social media. (The survey question did not ask for certainty about this because some sites may not alert users that they’ve been blocked or unfollowed.)Īmong U.S. On the flip side, far fewer Americans (3%) believe that they themselves have been unfollowed or blocked due to religious content that they posted. adults ages 18 to 29 (23%) and 30 to 49 (21%) have done this, compared with 14% of those ages 50 to 64 and 7% of those 65 and over. Younger adults also are more likely than older people to have blocked someone due to religious content. Meanwhile, Democrats and independents who lean toward the Democratic Party are more likely than Republicans and Republican leaners to say they have blocked, unfriended or unfollowed someone due to religious content they posted (22% vs. adults with a low level of religious commitment – that is, those who say that they seldom or never pray or attend religious services, and that religion is not too important or not at all important in their lives – are more likely than other adults to say they have changed their social media settings to see less religious content from other people.Ībout 24% of people with a low level of religious commitment say they’ve blocked or unfollowed someone due to their religious content, compared with 13% of those with a high level of commitment and 14% of those with a medium level of commitment. The sample sizes for Muslims, Buddhists, Hindus and other groups in the survey were too small to analyze. Some 20% of Jews have done this, as have 13% of Protestants and 12% of Catholics. Here are the questions used for the analysis, along with responses, and its methodology.Ītheists (36%) and agnostics (29%) are more likely than most other religious groups in this analysis to say they have blocked or unfollowed others due to religious content. adult population by gender, race, ethnicity, partisan affiliation, education, religious affiliation and other categories. The survey is weighted to be representative of the U.S. All respondents to the survey are part of the Center’s American Trends Panel (ATP), an online panel that is recruited through national random sampling of residential addresses. ![]() Pew Research Center conducted this analysis to explore how Americans use technology in their religious lives. ![]()
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